Hello!

I'm Julie and I'm a
graphic designer.

ABOUT

I love designing things
that are both useful
and beautiful.

I started good eye design in Bellingham, WA in 1998. For 25 years I’ve had the pleasure of providing design and marketing services to city and government agencies, small and large businesses, and many nonprofit and community-focused organizations. My professional partnerships with photographers, illustrators, copywriters, and programmers let me customize the perfect team for any size project.

 

Good eye design creates everything from full brand identities, collateral, ad campaigns, and videos—to websites, murals, signage, packaging, and vehicle wraps.

 

I’m thankful to have collaborated with a number of dream clients: people who are doing important work—and are genuinely nice, curious, adventurous, and smart. It’s a joy to provide design that amplifies their organization’s impact.

“Design creates culture. Culture shapes values. Values determine the future.”

Robert L. Peters

good eye works

Graphic wraps of WTA Bright Ride buses were a vivid departure from the rest of their white fleet.
Graphic wraps of WTA Bright Ride buses were a vivid departure from the rest of their white fleet.
Graphic wrap of a WTA GREENLINE shelter indicating service every 15 minutes on the GO Lines.
Graphic wrap of a WTA GREENLINE shelter indicating service every 15 minutes on the GO Lines.
WTA GO Line collateral mailers and bus passes
WTA GO Line collateral mailers and bus passes
WTA REDLINE shelter graphic wrap indicating service every 15 minutes on the GO Line.
WTA REDLINE shelter graphic wrap indicating service every 15 minutes on the GO Line.
Primary bus design selected for the majority of the WTA fleet in 2011.
Primary bus design selected for the majority of the WTA fleet in 2011.
Primary WTA fleet design adjusted with green for several of their hybrid style buses.
Primary WTA fleet design adjusted with green for several of their hybrid style buses.
Whatcom Smart Trips logo identity
Whatcom Smart Trips logo identity
Port of Seattle Annual Report 2020
Port of Seattle Annual Report 2020
VISA Research Paper: Insights from Uzbekistan, 2023.
VISA Research Paper: Insights from Uzbekistan, 2023.
VISA Research Paper: Insights from Mexico 2022.
VISA Research Paper: Insights from Mexico 2022.
Whatcom Community Foundation Annual Report: Reflecting on Community Resilience and Renewal 2022
Whatcom Community Foundation Annual Report: Reflecting on Community Resilience and Renewal 2022
Your Bike Looks Good on You poster campaign encouraging women to ride.
Your Bike Looks Good on You poster campaign encouraging women to ride.
Customer Service Standards manual for Seattle Tacoma International Airport (SEA).
Customer Service Standards manual for Seattle Tacoma International Airport (SEA).
Fly Healthy at SEA guidebook for employees and vendors of Seattle Tacoma International Airport 2020.
Fly Healthy at SEA guidebook for employees and vendors of Seattle Tacoma International Airport 2020.
Days for Girls International Annual Report
Days for Girls International Annual Report
Days for Girls International Update Report
Days for Girls International Update Report
Design of Pickford Film Center logo and exterior signage for new venue.
Design of Pickford Film Center logo and exterior signage for new venue.
Pickford Film Center lobby mural / donor thank you wall.
Pickford Film Center lobby mural / donor thank you wall.
Community Food Co op new logo identity and exterior signage and banners.
Community Food Co op new logo identity and exterior signage and banners.
Joe's Garden logo design for logo totes.
Joe's Garden logo design for logo totes.
Whatcom Museum and Lightcatcher brochure.
Whatcom Museum and Lightcatcher brochure.
Collateral for Whatcom County Library System's Whatcom READS program. Poster and book design.
Collateral for Whatcom County Library System's Whatcom READS program. Poster and book design.
WTA's Go your own way youth poster campaign.
WTA's Go your own way youth poster campaign.
Washington State Tourism poster and card collateral.
Washington State Tourism poster and card collateral.
Annual Ski to Sea poster campaigns.
Annual Ski to Sea poster campaigns.
Future of Flight Aviation Center and Boeing Tour brochure, Everett WA.
Future of Flight Aviation Center and Boeing Tour brochure, Everett WA.
Whatcom County Library System's RAISE A READER identity. Illustrations by Johnny Mac.
Whatcom County Library System's RAISE A READER identity. Illustrations by Johnny Mac.
Whatcom Community College International Students brochure.
Whatcom Community College International Students brochure.
Logo design tee for Seattle's Classical KING 98.1 FM station.
Logo design tee for Seattle's Classical KING 98.1 FM station.
Redesign of Common Thread Farm's logo identity.
Redesign of Common Thread Farm's logo identity.
Design of Common Thread's "Let's eat!" food truck that serves free meals to underserved kids.
Design of Common Thread's "Let's eat!" food truck that serves free meals to underserved kids.
Infographic for employees of Seattle Tacoma International Airport highlighting the customer experience.
Infographic for employees of Seattle Tacoma International Airport highlighting the customer experience.
Logo for Washington State Center for Employee Ownership
Logo for Washington State Center for Employee Ownership
Logo for Latino Advocacy and Leadership Association
Logo for Latino Advocacy and Leadership Association

videos

past and present clients

Whatcom Transportation Authority

Whatcom Smart Trips

Whatcom READS

Whatcom Museum

Whatcom County Library System

Whatcom Council of Governments

Whatcom Community Foundation

Whatcom Community College

Western Washington University

Washington State Tourism

Washington Healthcare Access Alliance

VISA

Village Books

United Way

Snohomish County Tourism Bureau

Semiahmoo Resort

Seattle Tacoma International Airport

Scenic WA

Renton Regional Community Foundation

Port of Seattle

Pickford Film Center

Opportunity Council

National Center for Deafblind

Max Higbee Center

Living by Laura

Joe’s Gardens

Future of Flight

Farm Partner Living

Day for Girls International

Community Food Co-op

Common Threads Farms

Classical KING 98.1 FM

City of Lynnwood

City of Edmonds

City of Bellingham

City Lights Cinema

Chuckanut Health Foundation

Bellingham Whatcom County Tourism

Bellingham Chamber of Commerce

contact

Have a question or a design project you’d like to discuss? 

Get in touch!

good eye design

Julie DeFoer

studio: 360.714.8608

mobile: 360.812.5684

email: julie@goodeyedesign.com